The 127th Canton Fair will be held online from June 15-24, how is the online Canton Fair held and how will the exhibitors “cloud display”? The reporter was informed that in order to do a good job in the exhibition guidelines held by the Canton Fair on the Internet and to allow enterprises to understand and cooperate with relevant organizations in a timely manner, the conference will issue exhibition guidelines in multiple times depending on the progress of the work. On the 26th, the first guidelines were released to the public.
50 exhibition areas for export exhibition
According to the guidelines, this Canton Fair still has an export exhibition and an import exhibition. The exhibitors of the export exhibition are about 25,000 companies that have been arranged by the booth of the 127th Canton Fair. The number and location of booths are subject to the announcement of the conference. The import exhibition is expected to have about 400 companies from about 30 countries and regions.
The setting of the exhibition area of the export exhibition and the import exhibition shall refer to the setting of the previous physical exhibition. The export exhibition is divided into 50 exhibition areas divided into 16 categories of goods , namely: electronics and household appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods, Gifts, textiles and clothing, footwear, home decorations, office, luggage and leisure products, food, medicine and medical care.
The import exhibition is divided into 6 categories , namely: electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage, household items, fabrics and home textiles.
At the same time, a special zone will be set up for exhibitors in poor areas, and will be included in the list of exhibitors in the corresponding exhibition area according to the type of exhibits. All exhibition contents are online at the same time.
Platform will strengthen online transaction matching
What is the specific format of the Canton Fair held online? The guidelines pointed out that the 127th Canton Fair will make full use of advanced information technology to establish a comprehensive online display docking platform on the official website of the Canton Fair. Exhibitors who have obtained the booth arrangement of this Canton Fair will all display online and participate in the online exhibition area. The platform provides all-weather online promotion, supply and purchase docking, online negotiation and other functions, mainly including three major sectors:
One is the online display docking platform. Companies can upload their own company and product information in the form of pictures, videos, 3D, VR, etc. to conduct multi-form, multi-dimensional and convenient display; according to the data of the booth arrangement of this Canton Fair, companies can upload virtual booths to facilitate the three-dimensional display Image, release products; at the same time, the Canton Fair also strengthens and improves the search query function. Buyers can query products or enterprises through exhibit classification, product and enterprise keywords, booth numbers, etc., and visit the enterprise virtual booth.
The second is live marketing. The Canton Fair will establish an online live broadcast column and link, and set up a 10 × 24 hour online live broadcast room for each enterprise. The live broadcast room is not limited by time and space. The enterprise can either conduct individual face-to-face negotiations with customers online or through the Internet. At the same time, the live broadcast is publicized and promoted to a large number of merchants, and provides functions such as watch-on-demand, video upload, interactive communication, and sharing, which provide convenience for enterprises to carry out personalized live marketing and communication negotiations.
The third is for docking. The platform supports exhibitors and buyers to publish supply and demand information, strengthen online matching, and provide honest background information for both parties of the transaction, including the status of buyers ‘participation, registration origin, past exhibitors’ participation, whether they are Canton Fair brand enterprises, etc., copy online A trade negotiation environment in which both parties of the physical exhibition trust each other. In order to respect and ensure the privacy of B2B trade, both parties can choose third-party tools to conduct in-depth negotiations and establish orders. The platform also provides some video conferencing and social software links to facilitate the use of both parties. The platform page provides multilingual translation support to facilitate communication between buyers and exhibitors.
The Canton Fair pointed out that the platform is still under development. Exhibitors are requested to prepare relevant materials in advance. After the platform is opened for use in early May, it will be uploaded uniformly. Exhibitors must complete all information uploads by May 25 .